Affluents & Social Media: Usage, Trust and Influence

View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.

The author(s)

  • Michael Baer Senior Vice President, Head of Audience Measurement, US
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Social media has been a pervasive part of the media and communications landscape for the better part of a generation. During this time we’ve seen it evolve from being a social, communications tool to a set of robust platforms with much wider-ranging sets of services including entertainment, retail, careers and beyond. And of late, we’ve seen the rise of influencers, concerns over privacy and trust, and an on-going set of new entrants challenging existing platforms.

View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media. Some areas we share:

  • Gender and generational differences in behavior, attitudes and platform preferences
  • Usage across platforms – and who spends more time, vs. who is trying to spend less
  • Affluencers, influencers and the influenced
  • The issue of trust – by user, platform, and what they do about it

As social media impacts all consumer types and every category, this webinar is sure to be relevant for all. Or, download our detailed paper exploring this topic further.

 

The author(s)

  • Michael Baer Senior Vice President, Head of Audience Measurement, US

Media & Brand Communication