Affluents & Social Media: Usage, Trust and Influence

View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.

The author(s)

  • Michael Baer Senior Vice President, Head of Audience Measurement, US
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Social media has been a pervasive part of the media and communications landscape for the better part of a generation. During this time we’ve seen it evolve from being a social, communications tool to a set of robust platforms with much wider-ranging sets of services including entertainment, retail, careers and beyond. And of late, we’ve seen the rise of influencers, concerns over privacy and trust, and an on-going set of new entrants challenging existing platforms.

View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media. Some areas we share:

  • Gender and generational differences in behavior, attitudes and platform preferences
  • Usage across platforms – and who spends more time, vs. who is trying to spend less
  • Affluencers, influencers and the influenced
  • The issue of trust – by user, platform, and what they do about it

As social media impacts all consumer types and every category, this webinar is sure to be relevant for all.

The author(s)

  • Michael Baer Senior Vice President, Head of Audience Measurement, US

Media & Brand Communication