Affluencers: How They’re Impacting the Smart Homes of Tomorrow

View this webinar to discover the spending power and impact that Affluencers are having on smart home technology.

Affluencers: How They’re Impacting the Smart Homes of Tomorrow

The author(s)

  • Michael Baer SVP, Head of Ipsos Affluent Intelligence, US, Ipsos Connect
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The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology. Affluent households have embraced the new technologies, including smart speakers/hubs, smart thermostats, and myriad other smart devices that improve their lives and increase their enjoyment. How do we know? For over 40 years, our annual Ipsos Affluent Survey USA study has been tracking the lives, lifestyles, purchase patterns and media habits of financially successful Americans. And this quarter, we also ran a deep-dive research examining the rapidly emerging Smart Home Technology segment.
View this on demand webinar to hear select highlights from our recent studies, including implications on the future of the category and opportunities for media and brands. 

The author(s)

  • Michael Baer SVP, Head of Ipsos Affluent Intelligence, US, Ipsos Connect

Media & Brand Communication