Affluent Wanderlust

View this recorded webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel.

Affluent Wanderlust

The author(s)

  • Tony Incalcatera Senior Vice President, US, Ipsos Connect
  • Kate Hensler Senior Community Manager, US, Ipsos SMX
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For over 40 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by hundreds of companies to inform media, marketing and advertising decisions.

View this recorded webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel. Topics include:

  • The Travel Funnel: How Affluents use media and make decisions throughout the travel funnel, from finding inspiration about new destinations through making purchases through post-trip social media sharing.
  • The Social Side of Travel: In partnership with our colleagues at Ipsos SMX — the social media and community experts — we’ll explore pre-travel planning and post-travel bragging amongst Affluents.

Click here to view The Affluent Traveler: In Her Words.

The author(s)

  • Tony Incalcatera Senior Vice President, US, Ipsos Connect
  • Kate Hensler Senior Community Manager, US, Ipsos SMX

Media & Brand Communication