Affluents in the Fast Lane

View this recorded webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining automotive purchasing and perceptions among U.S. Affluents.

Affluents in the Fast Lane

The author(s)

  • Tony Incalcatera Senior Vice President, US, Ipsos Connect
Get in touch

View this recorded webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining automotive purchasing and perceptions among U.S. Affluents (those living in households with incomes of $100,000 or more). Topics discussed, included:

  • Brand Perceptions: Exploring how Affluents view automotive brands on quality, innovation, and purchase consideration
  • Near-Future Buyers: Gaining a better understanding of Affluents who expect to purchase or lease in next 6 months, including which features are most important to them
  • Self-Driving Future: While flying cars may not be here anytime soon, the likelihood is that fully-autonomous cars will be on the road in the next five to ten years. We’ll discuss Affluents’ expectations of driverless cars and who they believe will do the best job of bringing them to market.

The author(s)

  • Tony Incalcatera Senior Vice President, US, Ipsos Connect

Media & Brand Communication