Audience + Consumers

Amid the super saturated digital advertising space, your best competitive advantage is by building an audience. Here’s five tips how…

Audience + Consumers

The author(s)

  • Peter Minnium President, US, Ipsos Connect
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Marketing Land, October 6, 2017 – To achieve sustainable competitive advantage in a time of relative equivalence in marketing methods, it is imperative to combine the push and the pull. Here are five steps to start the journey.

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The author(s)

  • Peter Minnium President, US, Ipsos Connect

Media & Brand Communication