Storytelling for Action

Are you putting meaning into the stories you tell? Discover why ads that capture the movement of a fully developed story are the ones that will compel consumers to buy.

Storytelling for Action

The author(s)

  • Peter Minnium President, US, Ipsos Connect
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MarketingLand, September 8, 2017 — In this article, Ipsos’ Peter Minnium reminds us that a good ad upsets the audience’s equilibrium by identifying an absence or lack in their experience of life, and then provides a means of returning to equilibrium.

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The author(s)

  • Peter Minnium President, US, Ipsos Connect

Media & Brand Communication