The Influential Affluents
The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy.
The Ipsos Affluent Survey is the longest-running, most widely-used study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. From time to time, we share insights gleaned from our study though the comprehensive results are exclusively available to study subscribers. Learn more about our annual report by watching this video.
On demand webinars and infographics offer an at a glance synopsis of this important segment. Recent topics highlighted:
- Ipsos Affluent Intelligencer: Affluent Outlook 2020
- Ipsos Affluent Intelligence: Smart Home 2.0 What a Difference 2 Years Makes
- 2019 Annual Report
- The New Dimensions of Luxury
- Affluencers & the Power of Authentic Influence
- Affluents & Social Media: Usage, Trust and Influence
- Affluent Millennial men and the grooming paradox
- Segmenting US affluent travelers
- OTT Affluents: The New Golden Age of Video & Content
- Affluent Retirement: The Financial & Psychological Realities
- Ipsos Affluent Intelligencer: Affluents and Car Subscription Services
- Ipsos Affluent Intelligencer: Affluent Spending
