The Influential Affluents

The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy.

The author(s)

  • Tony Incalcatera Senior Vice President, US, Audience Measurement
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The Ipsos Affluent Survey is the longest-running, most widely-used study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. From time to time, we share insights gleaned from our study though the comprehensive results are exclusively available to study subscribers. 

On demand webinars and infographics offer an at a glance synopsis of this important segment. Recent topics highlighted:

The author(s)

  • Tony Incalcatera Senior Vice President, US, Audience Measurement

Media & Brand Communication