The Influential Affluents
The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy .
The Ipsos Affluent Survey is the longest-running, most widely-used study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. From time to time, we share insights gleaned from our study though the comprehensive results are exclusively available to study subscribers. Learn more about our annual report by watching this video.
On demand webinars and infographics offer an at a glance synopsis of this important segment. Recent topics highlighted:
- 2018 Annual Report
- Automotive POV: auto, affluencers and alternative fuels
- Six Key Affluent Traveler Types
- Banking on Success with Affluencers
- Age of Polarity & 2018 Outlook
- What They're Doing Now is What Everyone Else Will Be Doing Next
- The Home + Tech Affluencer
- Meet the Affluencer Infographic
- Expenditures and behaviors related to Home & Garden
- Five surprising facts about Affluent Americans, especially when compared against non-Affluent
- Seven trends to watch for in 2017
