The Influential Affluents

The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy .

The Influential Affluents

The author(s)

  • Michael Baer SVP, Head of Ipsos Affluent Intelligence, US, Ipsos Connect
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The Ipsos Affluent Survey is the longest-running, most widely-used study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. From time to time, we share insights gleaned from our study though the comprehensive results are exclusively available to study subscribers.

Affluencers: How They’re Impacting the Smart Homes of TomorrowIn December 2017, we hosted a webinar examining the spending power and impact that Affluencers are having on smart home technology. Click here to hear select highlights from our recent studies, including implications on the future of the category and opportunities for media and brands.

Affluents in the Fast LaneIn August 2017, we hosted a webinar examining Affluents’ love affair with cars. We shared insights covering brand perception, factors influencing purchase intent, and their expectations of driverless cars. Click here to watch this on demand webinar now.

Affluent WanderlustOur previous topic examined social media trends and key opportunities in Affluent travel. Click here to watch the Affluent Wanderlust on demand webinar now, or take our fun quiz to determine what kind of traveler you are!

Infographics offer an at a glance synopsis of this important segment. Recent infographics highlighted:

For more about our Affluent study, please click here

The author(s)

  • Michael Baer SVP, Head of Ipsos Affluent Intelligence, US, Ipsos Connect

Media & Brand Communication