Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
For affluents, agreement that the past year was good for them falls below 2018 on three key measures: good for them personally, for their career/finances, and for their family.
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
Discover why compelling ads are more than just a checklist of behavioral triggers.
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.