It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
View this recorded webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel.
Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
What can behavioral science teach marketers about digital advertising?
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
What is the most defining issue of this presidential election?