As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.
In this paper, we explore the industry-wide dilemma of whether survey-based research is still relevant.
Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
View this recorded webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel.
In this paper, we explore growth opportunities realized by understanding the reality of how people choose brands today.
Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.