Balancing reach with precision in your media strategy
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.
Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.
Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.
In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.