What can behavioral science teach marketers about digital advertising?
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
What is the most defining issue of this presidential election?
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.
Balancing reach with precision in your media strategy
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.