Behavioral science helps us learn why people do what they do, and in the case of social media, helps to explain things like why we are so motivated to engage via simple likes and scrolls through a news feed. At Ipsos, our approach to creating engaging online communities has always been rooted in the tenets of social media. When we explore this through the lens of behavioral science, it brings an even deeper understanding to the hallmarks of basic human interaction and collective behavior within these interactive research environments.
View this on demand webinar to hear our 10 Golden Rules of Engagement - the foundation of our approach to community management for almost two decades - from the perspective of behavioral science. Gain practical tips and techniques for how Bsci can enhance online engagement by helping to elevate research design, participation and response in community settings.