Learning as they go

Which ethnographic technique is right for your project – self-reported mobile, directed immersions, re-created reality, or full ethnography?

Learning as they go

The author(s)

  • Karin O'Neill Vice President, Innovation, US, Ipsos UU
  • Liza Walworth Vice President, US, Ethnography Center of Excellence, Ipsos UU
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Quirks Magazine, December 2017 - In this article the authors go into detail describing new innovative ethnographic techniques, each designed to achieve of a specific insight objective. It’s no longer just about sending researchers into people’s homes.


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The author(s)

  • Karin O'Neill Vice President, Innovation, US, Ipsos UU
  • Liza Walworth Vice President, US, Ethnography Center of Excellence, Ipsos UU

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