Nudging Job Spaces to Change Consumer Behavior

Discover how Behavioral Science principles transform jobs-based insights into actionable brand growth strategies.

Nudging Job Spaces to Change Consumer Behavior

The author(s)

  • Jesse Itzkowitz Vice President, NA, Behavioral Science Center, Ph.D
  • Greg Gwiasda Behavioral Scientist, Ph.D
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Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations – what are the fundamental needs that people are trying to fulfill when they “hire” and “fire”? Market research has developed tools to identify these needs or “job spaces”, and, in turn, marketplace opportunities.

View this on demand webinar to hear our behavioral scientists illustrate how Behavioral Science principles transform jobs-based insights into actionable brand growth strategies, highlighting the following questions: What are the differences between System 1 and System 2 Jobs? How can we predict how consumers will assess job performance? And, how can managers utilize insights about consumers’ needs and motivations to create behavioral change?

The author(s)

  • Jesse Itzkowitz Vice President, NA, Behavioral Science Center, Ph.D
  • Greg Gwiasda Behavioral Scientist, Ph.D

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