Using Curation to Inspire A-ha Moments

Sometimes you have to go beyond research for inspiration. View this on demand webinar to see how we're helping clients to curate many streams of existing research knowledge into high value, future-proof insights.

Using Curation to Inspire A-ha Moments

The author(s)

  • Karin O'Neill Vice President, Innovation, US, Ipsos UU
  • Emma Grand Director, Global Product Manager, Ipsos
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We live in a hyper-connected, high-speed world today, which has organizations grappling with more data than we could have ever imagined. The irony is that more information has not meant more insights, often the converse.

While a single data source can be rich and useful, it lacks the broader view that can inspire ‘a-ha moments’ and change the game.  More data sets help, but can actually make finding insights harder; disparate data is difficult to compare, and it’s hard to find the time to dig through it.  Then even once extracted, killer insights are not often shared widely in client organizations, sapping their power to drive change.

View this on demand webinar to hear our principles of curation and a demonstration of how we’re helping clients to curate many streams of existing research knowledge into high value, future-proof insights. Immersed in the world of consumers and facilitated by the latest tech and AI, Ipsos’ curators and their clients are not only finding new killer insights, but co-creating the narratives that will propel the ideas across clients’ organizations.

The author(s)

  • Karin O'Neill Vice President, Innovation, US, Ipsos UU
  • Emma Grand Director, Global Product Manager, Ipsos

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