Is it time for holiday shopping yet? Many shoppers think so!

It's September. Has anyone already started their holiday shopping for this year? Of course they have!

Is it time for holiday shopping yet? Many shoppers think so!

The author(s)

  • Paul Abbate Senior Vice President, US, Ipsos Public Affairs
  • Chris Deeney Senior Vice President, US, Ipsos Public Affairs
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In this month's Thought Starter sourced by Ipsos' eNation Omnibus, we fast forward to take a closer look at what Americans gift giving plans are for the 2017 winter holiday season.

The data is impressive, and a must read for all retailers. Here's five to start:

  • 91% of Americans expect to purchase a gift for at least one person this season
  • 82% will purchase a gift card to give this holiday season
  • 7 people is the average number Americans anticipate purchasing gifts for
  • 52% won't start shopping until November or December, but a fourth started in September or earlier
  • $1,121 is the anticipated spending amount by households with children

Click below to read more results from this study.

The author(s)

  • Paul Abbate Senior Vice President, US, Ipsos Public Affairs
  • Chris Deeney Senior Vice President, US, Ipsos Public Affairs

Society