Understanding Progress on Global Development

The Paradox of Progress: Low Awareness of Development Success and Weak Support of Aid Funding

Understanding Progress on Global Development

The author(s)

  • Chris Jackson Vice President, US, Ipsos Public Affairs
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Most people in developed nations have very low levels of knowledge about international development progress. They believe conditions around the world have gotten worse when, in fact, they have markedly improved. This illustrates a critical messaging challenge for foreign aid organizations because people who understand the success of development are the most optimistic about continued progress. These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation to examine public awareness of, and perceptions toward, the global progress made battling poverty, immunizations, infant mortality and other public health issues.

Perils of Perception
Photo © Bill & Melinda Gates Foundation

For study methodology details, please click here.

The author(s)

  • Chris Jackson Vice President, US, Ipsos Public Affairs

Society