The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
Only 8% accept unproven green product claims to be true
Prepaid Gift Cards are Popular Gifts to Both Give and Receive; Seen as Offering Flexibility and Convenience
Alabama Still #1 in Fan First Poll But fans in West and Midwest regions vote Texas Tech top team
Shopping Online is Viewed as One Way of Pinching Pennies, as Many Plan to Take Advantage of Promotions and Free Shipping
USDA data linking ethanol to food price increases diminishes Americans' support for policies promoting ethanol