The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
From Decorating to Shopping, Green is the Holiday Color for Puget Sound Residents
Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones
Pressure Felt by Half (46%) to "Be Successful and Make Money" But Only One Third (34%) Measure Success by Things They Own Majority (59%) Optimistic Toward Self and Family for 2014, But Only Three in Ten (32%) Optimistic Toward Their Country
However, Majorities Say that They Do Have a Snow Scraper, Jumper Cables, or a Flashlight Stored in Their Car