News & Polls

Consumer behavior in the time of COVID-19

Americans are most likely to get the first generation COVID-19 vaccine if their doctor recommended it or if the cost was covered by insurance

Americans start to withdraw as coronavirus fears increase

New Axios-Ipsos Coronavirus Index finds greater interest in a potential vaccine

Consumers want brands to help them reduce their waste

New Ipsos “What the Future” survey finds consumers believe companies should take responsibility for making their products sustainable

Americans see education system as unequal, yet still a “great equalizer”

New Axios/Ipsos poll shows Americans want to learn more about the role of Black, Hispanic, Native and Asian Americans in building this country

U.S. consumer sentiment rises post-election

Gains concentrated among Democrats

Health & Safety: The Future of Restaurants

How do I communicate the benefits of Social Intelligence

Starbucks and Ipsos Sustainability Project finalist for prestigious 2020 Marketing Research and Insight Excellence Award

The two companies co-created a comprehensive qualitative program to generate insights and ignite the collective impact of their customers and partners.

Two in five Americans likely to travel this holiday season

New Ipsos Poll finds that one in ten have already planned/booked a trip that involves an overnight stay this holiday season

Drop in optimism among Republicans drives down U.S. consumer sentiment slightly amid vote count

Confidence index in days after election down 1.2 points from the previous week