New Study from Ipsos finds that 61% of Consumers Are Still Delaying Brick-and-Mortar Retail for Fear of Getting Sick
Ipsos Mystery Shoppers conducted in-store visits of over 5700 Retailers Across the U.S. and Learned Which Brands are successfully implementing Health and Safety Measures and which ones are not.
Americans and Valentine's Day
65% Have Something In Mind For That Special Day While 77% Aren't Certain With The Origin Of Valentine's Day, 82% Of Americans Would Appreciate A Token Gift Or Card Even To Be In The Dog House May Be A Good Thing As 15% Of Pet Owners Say They'll Buy A Valentine Gift For Their Pet
Super Bowl Delivers Attentive Viewers Who Remember the Advertising - Ipsos-ASI
Research shows Super Bowl far more effective advertising medium than other football games 88% of male viewers could remember the name of at least one of the advertisers in the Super Bowl while only 29% could remember an advertiser from Monday Night Football and 33% from the NFC Championship