Washington, DC, April 11, 2018 — Today Mondelēz International releases its 2017 Progress Report for its sustainable cocoa sourcing program, Cocoa Life, announcing how much progress has been made towards its goals of reaching 200,000 farmers and one million community members by 2022, and ultimately source all of Mondelēz’s cocoa sustainably, mainly through Cocoa Life.
Ipsos has been the chosen partner to drive the impact evaluation to ensure that the Program’s milestones are measured and verified independently. According to Meghann Jones, Senior Vice President at Ipsos and the Lead Evaluator for Cocoa Life, “Mondelēz International is the first chocolate company to commit to publishing the findings in detail, a huge step for transparency in the industry.” As partners, adds Meghann, “our goal is not only to deliver quality data but also communicate it in a way that people can learn from. This year, we published our first impact study for Indonesia and we’re looking forward to sharing additional reports on other cocoa origins in 2018”.
As shown in the report, by end of 2017, the Program had already reached 120,500 farmers (up from 31% in 2016) and 1,085 communities (up from 26% in 2016) across six key cocoa-producing countries, namely Ghana, Cote d’Ivoire, Indonesia, India, Brazil and Dominican Republic. Moreover, 35% of Mondelēz International’s cocoa was sustainably sourced (up from 21% in 2016).
Reports showing results of Ipsos impact evaluations in some of these communities will be published later in 2018.
About the Study
Ipsos evaluates Cocoa Life based on 10 global KPIs. As new Cocoa Life participants enter the program each year, they become a new cohort for a longitudinal panel study. For each cohort there is a Baseline and multiple follow-up studies.
Ipsos uses the following evaluation tools: Farmer Household Survey, Farmer Spouse Survey, Farm Observation Study, Last Mile Verification (to validate responses related to farm output and farming practices), and a Village Leader Survey. This primary data is triangulated with in-depth qualitative data, program monitoring data and farm maps, and verified secondary data.
Further details on the methodology are provided on the Cocoa Life Website.
For more information on this news release please contact:
Senior Vice President,
Ipsos Public Affairs
About Cocoa Life
Cocoa Life aims to reach more than 200,000 farmers across six countries, benefitting more than a million people. Mondelēz International's ultimate goal is to sustainably source all the company's cocoa supply, mainly via Cocoa Life. By working in partnership with farmers, NGOs, suppliers and government institutions, Cocoa Life answers Mondelēz International's Call for Well-being, which urges employees, suppliers and community partners to join together to develop new approaches that can have a positive impact on the planet and its people.
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.