Our history

1975 - 1982

Creation of a new vision and a unique tandem

Ipsos is founded by Didier Truchot in Paris, France. One goal: to work closely with its clients.

In 1982, Jean-Marc Lech joins Ipsos and becomes Co-President alongside Didier Truchot.

Logo Ipsos 1975


1983 - 1989

Ipsos becomes n° 5 in France

Ipsos Campaigns 1984


1990 - 1998

Expansion in Europe and in America

First acquisitions outside France; Ipsos becomes a European research company. 

Ipsos expands to North America and Latin America.

In 1998, Ipsos enters the U.S. with the acquisition of ASI, a leading advertising research company.

Ipsos Campaigns 1997

1999 - 2010

A multi specialist organization

1999 Listing on the Paris Stock Exchange.

In 2001, Ipsos acquires NPD Marketing Research and becomes a major research player in the U.S.

In 2005, Ipsos strengthens its qualitative research expertise with the acquisition of Understanding UnLtd (UU).
Ipsos Campaigns 2002


2011 - 2013

Synovate a major acquisition

The acquisition reinforces the position of Ipsos with the Big Four.




The « New Way »

To assist its client with their changes, Ipsos launches its New Way program. 

Creation of Ipsos Foundation

Ipsos Campaigns 2014



1975-2015 40 years of existence

Ipsos adopts a new tagline "Game Changers"

Ipsos acquires RDA Group

Logo ipsos 2015