View this recorded webinar for detailed case studies illustrating how to assess stickiness earlier in the development process, before incurring the cost, risk and redress of live testing.
View this recorded webinar featuring best practices for using social media and behavioral sciences to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands.
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
View this recorded webinar to hear Ipsos’ U.S. Innovation Lead, Paul Crowe, Ph.D., demonstrate InnoConstruct, a new concept building tool that not only optimizes concepts, but also provides trial estimates and even forecasts in the same study.
Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry.
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.