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Have shortages conditioned us to pay more for groceries?
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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Here’s how people are spending their grocery dollars
Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker
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Harris has the momentum. The fundamentals say something different
With the Democratic National Convention being held next week, here are five charts on Harris’ momentum swing and what the fundamentals are saying heading into the final stretch of the 2024 election.
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Groceryshop Conference
Groceryshop is where the global grocery and CPG ecosystem unites to explore bleeding-edge trends and technologies. Join Ipsos’ Wendy Wallner to hear exclusive new consumer research exploring Sustainability & Shoppers: Closing the Say-Do Gap to Unlock Growth.
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Ipsos Announces Four Promotions to Enhance Client Focus
Four leaders from across Ipsos — Lisa Gudding, Jessica Gates, Wendy Wallner, and Mike Bellmont — receive promotions for senior leadership roles
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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The Power of Buy Now Pay Later
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
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Where influential top earners favor experiences over spending
Would you rather hit the mall or the beach? Ipsos Global Influentials’ Ashley Henry explains how high earners around the world weigh experiences versus retail.