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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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ARF David Ogilvy Awards & Creative Effectiveness 2023
The Advertising Research Foundation David Ogilvy Awards are the premier competition to honor the best-in-class insight- and data driven advertising campaigns.
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Ipsos ESG Watch measures perceptions of ESG performance of 30 U.S. companies across 6 sectors, ranking leaders
Google, Costco and Lowes take top spots in inaugural ranking of ESG performance, for having strongest reputation for ESG activities
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Turning Browsers into Buyers: Unlock the potential of retail sales associates
Listen in as we share insights for developing in-store and online operational and experiential measures that identify best practices and minimize gaps in execution.
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Many Americans have experienced buyer’s remorse
New Google/Ipsos poll finds that Americans report shopping frequently and looking for deal days to shop.
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Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.