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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what Americans think, according to Ipsos research.
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INSIGHTS ASSOCIATION ANNUAL CONFERENCE
The 2023 Insights Association’s Annual Conference – with its expanded agenda to focus more deeply on emerging trends, quality advancements, DEI progress, and tangible business impact – is promising to be this year’s must-attend industry event.
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Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
Ipsos is pleased to announce the acquisition of Xperiti, a start-up specializing in Business-to-Business (B2B) research, with operations across the US, Israel and the Philippines.
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How changing institutions will define relationships
The institutions where people meet are changing, which could lead to more online forms of meeting and dating. The American Enterprise Institute’s Dan Cox finds this commodification and gamification of relationships troubling.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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How pharma can optimize HCP engagement in a digital world
Embracing an omnichannel approach would help pharma embody three key components to HCP engagement.
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Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
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Introducing Synthesio’s Trend Discovery Engine: Topic Modeling
Topic Modeling is now available on the Synthesio platform.