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We used ChatGPT to help us poll Americans about AI. Here’s what we found.
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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[WEBINAR] What the Future: Love
Join us on Valentine’s Day as we explore shifts in the functional constructs of love and how they will impact brands and services across dating apps, weddings, media, retail and more.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
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Why games will remain social even if we play apart
Fun and games play an important part in our lives — but how will this change as technology evolves? Best Buy’s Jill Giefer considers how we’ll play and socialize in the future.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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Are consumers putting their money where their mouths are?
Exploring socially conscious purchasing and investing in the U.S.
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MSI Webinar: Capitalizing on Convergent Commerce
Capitalizing on Convergent Commerce to Reach Consumers in their Blended Online and Offline Shopping Worlds
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Eight in ten small businesses say this holiday season is important for their bottom line
The Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index shows wave-over-wave stability