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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Why empathy is the answer to shifting customer expectations
Restaurants are competing with apps and websites for attention — but humanity and hospitality can give them an edge, says Darden Restaurants’ Ali Charri.
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Why diversity makes companies stronger
Rohit Bhargava, co-author of “Beyond Diversity,” explains why a diverse workforce can be an advantage for employees and businesses — if they get it right.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Younger adults more open to care in a non-traditional environment
A much higher percentage of younger adults believe a non-traditional retail environment is just as good as a dedicated healthcare provider
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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TMRE: The Market Research Event
The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.