Search
-
Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
-
A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
-
Tips For Making Sales Associates Essential to Shoppers
We share research insight into retail sales associates and how customers perceive their usefulness.
-
A World in Limbo: What to Expect in 2022
Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.
-
Eating
The future of food and eating is being changed by factors like food delivery, fake meat and ghost kitchens. Here are the trends and people that will shape how food growers to retailers market and sell their products in the coming years.
-
What does the new ‘eating at home’ mean for grocers and restaurants?
Ipsos research shows that 55% of Americans say they are cooking more than before the pandemic. About three in ten are also using more food and grocery delivery. This opens the door for grocers to further their competition with restaurants.
-
What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers
-
How can food brands better link synthetic biology to purpose?
Ipsos research shows that sustainability and ethical practices are as important as traditional factors for Americans in purchasing food products. Ipsos shares how companies can bake these practices into their innovation processes earlier
-
Six ways the pandemic will change food and how we eat in the future
What the Future: Eating, explores how pandemic food deliveries are reshaping how and where Americans get their food and consume it
-
How will the hybridization of grocery shopping evolve?
To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’