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[WEBINAR] Affluent American Pent-Up Demand & COVID
While affluent consumers have sometimes been called “crisis-proof”, they have exhibited anxiety and concern during past crises and again during the current one.
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The role brands can play in keeping us safe and protecting the recovery
Brands find themselves in a unique place in the coronavirus: able to potentially set public health policy for the good of public, and, economic health.
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Does Your Online Shopping Experience Deliver?
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing.
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New Study from Ipsos Shows 82% of Consumers Concerned that Relaxed Health & Safety Protocols at Brick-and-Mortar Retail will Lead to COVID-19 Resurgence
Ipsos Mystery Shoppers gearing up to conduct thousands of in-store visits at retailers across the U.S. — from Trader Joe’s to Walmart and 7-Eleven to Taco Bell — to gauge which brands are successfully implementing health and safety measures and which ones are not.
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.
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[WEBINAR] Does your online shopping experience deliver?
Covid-19 has changed the way Americans are doing business including healthcare, socializing and even grocery shopping.
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Getting it Right: Curbside & In-Store Pickup
Revisit our webinar to hear timely insights for retailers to optimize their curbside and in-store pickup programs.