New apps and digital services are easy to try – a developer can create and see if they work in an A/B setting. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
The world of research is changing fast, and qualitative is more important than ever as we seek rich insights to guide action and contextualize big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
Retail Performance is one of the world’s leading retail analytics consultancies, specializing in footfall monitoring and shopper behavior in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.
Join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.
Join Ipsos Healthcare at this year’s PMRG conference featuring action-oriented insights for today's healthcare research and marketing professionals. The insights landscape is rapidly evolving, and skills in triangulating diverse data sets, human emotion and healthcare decision-making remain highly desirable capabilities. Are you ready?
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…