What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research? What role can Behavioral Science play in better understanding emotional dimensions of customer decisions? How can Behavioral Science help you translate research insights into outstanding customer experience strategies and tactics?
Ipsos announces that Frank Forkin has assumed the role of president of Ipsos RDA.
Retail Performance is one of the world’s leading retail analytics consultancies, specializing in footfall monitoring and shopper behavior in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.
Americans are wary of government officials financially benefiting from their position, but nearly half don’t care if Donald Trump benefits from the presidency.
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Findings of Ipsos/Google Advertising Attention Research Experiment
Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.
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At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program.