Parents And Kids Grapple With Wireless Etiquette As Cell Calls And Texting Become Permanent Fixtures At Holiday Gatherings
T-Mobile Survey Shows 67 Percent Find Mobile Phone Use At Holiday Gatherings Now Acceptable; 35 Percent Of Young Adults Admit To Texting Under The Table During Holiday Dinners
More than Four in Ten Say that They Wish They Could Spend More Time with Their Dogs
New Brand Shout Research Solution Taps into Smartphone Technology, `Always Connected' Culture to Capture `In-the-Moment' Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
By Lisa Lanier
New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
Geolocation will play an important role in customer experience management
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before