[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
The world of research is changing fast, and qualitative is more important than ever as we seek rich insights to guide action and contextualize big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
At Ipsos UU, we believe in listening deeply to real people in real life. It’s the kind of listening that happens with all 6 of your senses. An unexpected expression, an inappropriate laugh, a “caught your eye” moment that no one else was supposed to see. Things that are happening in the background and in the shadows and corners of a specific event, that tell a different story. Here is where the tension lies and where there is tension, there is insight.
Mystery Shopping provides brands with in-the-moment feedback on their service delivery, helping them drive improvement across all customer touchpoints.
As the world's leading product testing advisor, Ipsos tests over 7,000 products annually and has successfully launched 20,000+ products to date spanning all stages of the product development lifecycle.
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').
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