When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').
With that comes the need to store, organize and classify increasingly large (and previously unmanageable) volumes of unstructured visual and audio data in ways that make sense within your organization. You also need to make that data mineable so that you can extract more value from it and derive insight that can't be reached by traditional means.
At Ipsos, we're partnering with Big Sofa — one of the world's newest disruptive, insight-led technology companies — to do just that. View this recorded webinar to learn more about opportunities for enabling better collaboration and conversations in organizations by connecting more people to consumers' lives.
[WEBINAR] Not All Apps Are Created Equal: A Webinar Featuring 5 Golden Rules for Sticky Apps
New apps and digital services are easy to try – a developer can create and see if they work in an A/B setting. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
The world of research is changing fast, and qualitative is more important than ever as we seek rich insights to guide action and contextualize big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.