What is it for?
We connect you to your consumers, customers, influencers and advocates; what they are saying, feeling and doing every day -- and we link that critical intelligence to actionable recommendations.
You can leverage Social Intelligence to address your brand's core business challenges:
- Innovation: explore and identify trends and white spaces in your market landscape
- Brand Health: complement awareness and reputation tracking to close gaps in understanding
- Communications: measure the impact of launches and campaigns across key social channels
How does it work?
We translate the billions of consumer mentions generated on social media every day, cut through the noise, and deliver insights that your corporate culture can actually use.
- Top Down: We apply proven analytic designs and dedicated n-gram libraries / language concepts to unstructured social data to provide on-going brand health and product performance measures
- Bottom Up: We deploy explorative analytic approaches to uncover the "unknown unknowns" such as rising brand themes or consumer trends in the category
Why is our solution unique?
The Ipsos Social Intelligence practice leverages client and category knowledge, coupled with research expertise, to deliver actionable insights for our clients. We believe the days of stand-alone social media insight are no longer relevant. Thus, our solutions apply a unique combination of proven frameworks and explorative approaches for a truly qual-quant approach. By coding consumer generated data to the drivers and touch points you already use to grow your business, our solution complements and strengthens insights from primary research.
Half of Americans Believe Climate Change is Caused by Human Activity
The latest Ipsos poll on climate change shows that while a majority of Americans believe climate change is caused by human activity (51%), a significant minority (31%) believe it is caused by natural patterns and a few (6%) do not think climate change is really happening.
Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it. The Ipsos ECE (Ethnography Centre of Excellence) is a group of ethnographers, anthropologists, market researchers and filmmakers. We work in 24 markets with public and private sector clients and have hubs in U.K. and the U.S. In the past five years we have been awarded "Best Session", "Best Newcomer" and "Best Overall Contribution" by MRS. In addition, in 2014 we won Best Healthcare and Best Impact paper at the Market Research Effectiveness awards.
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.