Growth is the engine for every brand— and all brands know they must develop a plan for the future. But in today’s challenging business environment, marketers can get caught up putting out fires in the present and not spend enough time looking ahead for opportunities and growth.
WHAT’S NEXT, the latest tool from Ipsos Affluent Intelligence, will give any business a fast, insightful picture of what’s ahead for their category through the lens of the consumers who are shaping the future.
“What’s Next” looks ahead at insights into the next 12-18 months of your category
What’s Next is built off data from the Ipsos Affluent Study, the pre-eminent ongoing survey of affluent Americans.
Our report is distilled through IAI’s four proprietary future-focused lenses:
- Category Affluencers – who are doing now what everyone else will be doing next
- Category early adopters – who are the first to experiment with and adopt new products
- Future category and brand intenders – who are in-market and receptive to category
- communications, news and products
- Millennials— who represent a new approach to brands and marketing
Reports are generated quickly and can be followed up with additional learning and custom re-contacts.
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PowerPoint including summarized insights and implications
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