Customer Experience | Ipsos
Customer Experience

Customer Experience

Delivering a Return on Customer Experience Investment.

Customer Experience (CX) is the sum of every interaction a customer – whether consumer or B2B – has with an organization, including their overall brand experience. It’s about perceptions and experiences – past, present and future intentions; emotional and functional – across every touchpoint and channel. Evidence has shown that companies that get CX right reap the financial rewards. CX is the new battleground and is top of every CEO's agenda, yet we know organizations still have much to do in the CX space, and it's difficult to get it right.

We help our clients navigate these challenges, to design and deliver customer experiences that will lead to profitable growth. By retaining customers and recovering those at risk, growing share of spend, increasing advocacy and driving up operational efficiency we deliver a “Return on Customer Experience Investment (ROCXI).”

We help organizations at all stages of the CX measurement and management process.

Learn more about Voice of the Customer, Customer Experience Analytics and Customer Experience Advisory.

To read our latest CX white papers, head to “Innovation & Knowledge.”

To listen to our Customer Perspective podcast, head here.