Face to Face
Total Operations

Face to Face in home and central location (CAPI)

Our global network of 15,000 face to face interviewers delivers CAPI services (Computer-Assisted Personal Interviewing).

Client context

You need to have access to data in many different countries at the same time?
You want fast, cost-effective answers to your business questions?
You want to have reliable data provided by a neutral market research agency?

Our Solutions

The Ipsos difference comes through globally defined and locally implemented training courses for interviewers across a range of general topics (respondent engagement, optimized interviewer techniques, etc.) through to specializations such as product testing.

We can access respondents at home, in places or work, on transport, in central locations, and via street or mall intercepts. Our global reach and extensive in-market networks allow us to reach niche sample groups not contactable by other means.

We are currently leading the industry with the global deployment of iField, a fully integrated scripting and field management platform that enables full control and visibility of fieldwork at sample point level. In addition, there is an integrated quality module enabling continuous GPS tracking, voice recording, real time data checking and interview timing. iField will not only help us delivery better data, faster, to our clients; it also allows us to record video, audio and take photographs as part of the interview process, enriching the insights we collect.

The iField innovative solution allows Ipsos to bridge the digital and concrete actual environment, enabling a joined-up perspective on what consumers are doing.