Mobile Research
Total Operations

Mobile Research

Ipsos’ Mobile Research Practice offers a range of mobile solutions that can help our clients optimize insights.

Client context

You need to have access to data in many different countries at the same time?
You want fast, cost-effective answers to your business questions?
You want to have reliable data provided by a neutral market research agency?

Our Solutions

Guided by two narratives: Evolution and Revolution, our mobile solutions serve a diverse group of clients across the globe whom themselves are in varying degrees of readiness when it comes to adopting research in a mobile world.

  • On one end of the spectrum, efficient data collection platforms, providing the possibility to discover a broader, more holistic perspective to existing research projects - in essence, helping our clients make their research more effective and future-ready.
  • On the other end of the spectrum, solutions which enable new ways to understand the always-on consumer - in essence, helping to drastically transform our clients’ research thinking by leveraging advanced technology inherent in mobile devices such as location, or multimedia capture in the form of audio or images and video.

Ipsos has over 12 years of experience in the mobile space executing all types of mobile research, spanning from the most basic of SMS surveys to very complex, multi-country, passive mobile app projects. Our toolkit allows the capture of consumer feedback in a variety of ways – quant or qual, serving every client category imaginable including: consumer packaged goods, technology, travel & tourism, public sector, government institutions. These sectors have been involved in mobile research across a variety of specialisations within Ipsos including innovation, market understanding, advertising effectiveness, media consumption, loyalty and customer experience.