Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?
Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry. Their presentation covers:
- The impact of the sharing economy on car buying
- Evolving consumer sentiment about eco-friendly vehicles
- A deep dive into the different audiences of two major car models
- How automakers can use social analysis to understand consumers and innovate
[WEBINAR] Not All Apps Are Created Equal: A Webinar Featuring 5 Golden Rules for Sticky Apps
New apps and digital services are easy to try – a developer can create and see if they work in an A/B setting. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
The world of research is changing fast, and qualitative is more important than ever as we seek rich insights to guide action and contextualize big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.