Inspiring Better Healthcare: Ipsos Healthcare
Inspiring Better Healthcare: Ipsos Healthcare

Differentiated Knowledge

Today’s healthcare clients are faced with shrinking budgets, increased regulation, unprecedented rigour around proof of value, a proliferation of data sources, and many more factors that add up to one thing: a more complex environment than ever before. Accordingly, Ipsos has brought together healthcare expertise and consumer innovations to help our clients navigate the rapidly evolving healthcare landscape.

Client context

To achieve clarity and differentiation in today’s marketplace, our clients often need highly specialist expertise – whether it’s in specific markets such as medical devices/diagnostics and connected health, in innovative approaches from the digital space, or in advanced analytics techniques that enable past research to illuminate the future. To meet these needs, Ipsos has incorporated healthcare expertise and consumer innovations to create five Differentiated Knowledge Centres of Excellence.


Medical Devices & Diagnostics Centre of Excellence
For over 15 years, Ipsos’ global team of medical technology specialists has been providing actionable insights to marketers of medical devices, technology, and diagnostics. They do this through a combination of extensive industry knowledge, market-leading expertise and vast experience across developed and emerging markets.

Healthcare Advanced Analytics Centre of Excellence
Ipsos Healthcare’s global Advanced Analytics CoE enables our clients to transform their research from descriptive into predictive and future-oriented – all the better to inform their strategic decisions. This is thanks to a combination of cutting-edge modelling techniques, extensive industry knowledge, and a senior, experienced team dedicated to the healthcare space.

Connected Health Centre of Excellence
Through our Connected Health CoE, Ipsos Healthcare works as part of a global alliance of healthcare providers, innovators, pharma and tech organisations to frame the emergent wave of Connected Health technology.

Healthcare Digital Centre of Excellence
The Digital CoE pulls together learnings from the fast and agile world of consumer research and filters them to deliver powerful insights for healthcare clients. As a result, Ipsos Healthcare has become a recognised innovator in digital techniques.

Healthcare Data Collection Centre of Excellence
Ipsos Healthcare’s fieldwork experts deliver bespoke end-to-end fieldwork solutions. The global CoE has dedicated in-house specialist teams in: quantitative; qualitative; patient research; diaries; specialised translations; programming & DP; compliance guidance; and much more.

Case studies

Connected Health – wearables, apps, biosensor devices and other new technology used to monitor and manage our health – is a potential game-changer for global healthcare. Accordingly, Ipsos Healthcare conducted the 1st Ipsos International Survey on Connected Health in 2016, offering a comprehensive picture of the uptake and use of connected health. Spanning 3 continents and based on 11,600+ interviews with the general public, physicians and patients, the report also includes a unique technology preference segmentation of Type 2 Diabetes patients. To date, top-lines have been presented at the HIMSS mHealth Summit and Health 2.0; those who have purchased the report can use the insights to guide product development, understand unmet needs, inform messaging, identify comms channels, and much more.