Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Shattering the Stage Gates with Generative AI.
Opening opportunities to positively shape expectations and drive brand success.
Shaping brands through contextual insights
How to drive behaviour change.
Tips for delivering a great user experience.
A path to brand success.
