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Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

Acting with an Empathetic Marketing Mindset

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
2 October 2024
Media & Brand Communication

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
18 July 2024

Media & Brand Communication

Advertising for Better Representation: Creativity for all

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
11 July 2024
Media & Brand Communication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.
11 March 2024
Media & Brand Communication

Conversations with AI part III: How AI boosts human creativity in ideation workshops

Bright sparks and bold ideas.
28 November 2023
Media & Brand Communication

Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
6 September 2023
Media & Brand Communication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
26 June 2023
Media & Brand Communication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
9 March 2023
Media & Brand Communication

Welcome to the Metaverse

What it is now, what it will become and how you can be a part of it
13 October 2022
Media & Brand Communication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
14 September 2022
Media & Brand Communication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
2 August 2022
Media & Brand Communication

Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
2 November 2020