Bringing Life to life: Ipsos UU
Bringing Life to life: Ipsos UU


Applife is Ipsos proprietary app using mobile for qualitative research.

Client context

How to better understand your consumers through exploratory research?

  • Engaging with consumers wherever they may be.
  • Using consumers’ own mobile devices to collect rich data combining text, emotion, location and pictures.
  • Combine with detailed online diaries or questionnaires to dive deeper into behavior and attitudes.

How to better understand your consumers in live events?

  • Taking full advantage of the mobile phone as a real-time research device.
  • With contextual questions to understand the event experience.


Applife is fully designed for qualitative research: it allows text, photos, video, GPS geolocalisation.

During the interview:

  • The moderator can probe participant responses
  • Participants can interact with each other and with the moderator
  • All involved stakeholders at client side can view all activity in the app real-time

Case studies