Skip to main content
  • About us
  • Investors
  • Careers
  • Contact us
Choose your market:
Zambia
  • Global / English
  • Albania / Gjuha shqipe
  • Algeria / Français
  • Argentina / Español
  • Australia / English
  • Austria / Deutsch
  • Bahrain / English
  • Belgium / English
  • Bolivia / Español
  • Bosnia-Herzegovina / BS
  • Bosnia-Herzegovina / EN
  • Brazil / Português
  • Bulgaria / Български
  • Canada / English
  • Canada / Français
  • Chile / Español
  • China / 简体中文
  • China / English
  • Colombia / Español
  • Costa Rica / Español
  • Croatia / Hrvatski jezik
  • Croatia / English
  • Cyprus / English
  • Czech Republic / český
  • Denmark / Dansk
  • Denmark / English
  • Dominican Republic / ES
  • Ecuador / Español
  • Egypt / English
  • El Salvador / Español
  • France / Français
  • Germany / Deutsch
  • Ghana / English
  • Guatemala / Español
  • Hong Kong SAR China / English
  • Hungary / Magyar nyelv
  • India / English
  • Indonesia / English
  • Iraq / English
  • Ireland / English
  • Israel / English
  • Italy / Italiano
  • Japan / 日本語
  • Jordan / English
  • Kazakhstan / Pусский
  • Kenya / English
  • Kosovo / Gjuha shqipe
  • Kosovo / Srpski
  • Kuwait / English
  • Lebanon / English
  • Macedonia / Македонски јазик
  • Macedonia / Gjuha shqipe
  • Malaysia / English
  • México / Español
  • Montenegro / Montenegrin
  • Morocco / Français
  • Mozambique / Portuguese
  • Netherlands / Nederlands
  • Netherlands / English
  • New Zealand / English
  • Nigeria / English
  • Norway / Norsk
  • Pakistan / English
  • Panama / Español
  • Peru / Español
  • Philippines / English
  • Poland / Polski
  • Portugal / Português
  • Puerto Rico / English
  • Qatar / English
  • Romania / Română
  • Romania / English
  • Russia / Pусский
  • Saudi Arabia / English
  • Serbia / Srpski
  • Singapore / English
  • Slovakia / Slovenský
  • Slovenia / Slovenščina
  • Slovenia / English
  • South Africa / English
  • South Korea / 한국어
  • Spain / Español
  • Sweden / Svenska
  • Switzerland / English
  • Switzerland / Deutsch
  • Taiwan / English
  • Tanzania / English
  • Thailand / English
  • Tunisia / Français
  • Turkey / Türkçe
  • UAE / English
  • Uganda / English
  • Ukraine / Українська мова
  • Ukraine / English
  • United Kingdom / English
  • United States / English
  • Venezuela / Español
  • Vietnam / English
  • Zambia / English
  • News & Events
    • All
    • News & Polls
    • Events
    • Webinars
    • Newsletter
  • Innovation & Knowledge
    • All
    • Media & Brand Communication
    • Consumer & Shopper
    • Customer Experience
    • Society
    • New Services
  • Our Solutions
    • All
  • Ipsos.digital platform
  • ESG
  • About us
    • Who we are
    • Our history
    • Key figures
    • Management
    • Values
    • Taking responsibility
    • Privacy & Data Protection
  • Careers
  • Investors
  • Contact us
  • Ipsos
  • Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

  • All
  • Media & Brand Communication
  • Consumer & Shopper
  • Customer Experience
  • Society
  • New Services
  • Media & Brand Communication

    "Moodvertising" During the World Cup - second half

    Ipsos | "Moodvertising" During the World Cup

    Don’t just participate, go all the way!

    16 July 2018
  • Media & Brand Communication

    The Numbers Game: Measuring Audiences in the Data Age

    Measuring Audiences in the Data Age

    People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

    25 June 2018

Features

Discover Ipsos Update
A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

  • Media & Brand Communication
    “Moodvertising” during the World Cup

    “Moodvertising” during the World Cup

    Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

    30 May 2018
  • Media & Brand Communication
    Creative ads in boring caterogies | Ipsos

    A Dull Category Doesn’t Have to Mean Dull Ads

    Transforming adversity into a creative opportunity.

    26 April 2018
  • Citizens
  • Consumers & Brands
  • Customers & Employees
  • Doctors & Patients
  • Capabilities
  • About us
  • Contact
  • Press
  • Investors
  • Careers
© 2016 - 2023 Ipsos All Rights Reserved
  • Privacy notice
  • Privacy & Data Protection
  • Cookie policy
  • Our Alert System