The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
Are you looking to enhance your brand's marketing strategies and stay ahead in the competitive market? Do you want to gain valuable insights into how people interact with various forms of media.
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.