Essentials - Understanding consumers and citizens in a COVID-19 era

A monthly access to the largest and most precise study done on critical attitudinal and behavioural change resulting from the COVID-19 crisis.

Understanding consumers and citizens in a COVID-19 era | Essentials | IpsosTimely and essential insights into consumers and citizens in a period of uncertainty and opportunity.

Essentials monitors the new global order as we navigate the new rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions.

To be best positioned for success and to strategise for the future, companies and leaders need to stay connected to people, keeping a pulse on:

  • Their behaviours, routines and habits
  • Their shopping choices
  • Their emotions
  • Their concerns, health, financial, others
  • Their outlook and future perspectives
  • Their priorities

Some of the categories we’re deep diving into: Audio & Electronics, FMCG, Healthcare, Tobacco, Arts & Craft, Clothing and Gaming, access the full list of categories here.

We have already interviewed over 300,000 consumers and continue to gather data every 2 weeks in 16 markets (Australia , Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, United Kingdom and United States) and extract the key findings that are relevant for your business.

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Main Features

With a unique set of features & depending on your subscription level, Essentials provides:

  • Longitudinal data – weekly/twice a month variation of consumer sentiment by market from February up to and including the present day
  • Great depth in consumer understanding with hundreds of variables analysed
  • Ability to segment the data thanks to on average 2,000 monthly interviews per country
  • Online dashboard and PowerPoint, ability to produce additional custom reports to your needs
  • COVID-19 Journey Mapping showing where people are in dealing with the crisis and what is likely to happen
  • Brand and product switching and likelihood to continue buying the new brand and/or product in the future
  • People’s current emotions measured through our validated Censydiam Framework
  • Ethnographic videos of consumer attitudes and behaviours during the pandemic

Clients that have already subscribed to the data are active in industries such as: Advertising, Apparel, Financial services & Insurances, FMCG, Governments & other public sector organisations, Management consulting, Media & Entertainment, Payment processing, Retail & e-Commerce, Social media, Technology, Arts and crafts, Gaming, Packaging & processing, Parks & resorts, Petroleum, Tobacco, Travel & Leisure.

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