[EVENT] Securing the success of innovations

The “Job To Be Done” (JTBD) paradigm has been widely discussed since the early 2000, when Harvard professor Clay Christensen described its power in his book “Innovators’ Solution”.

Successful examples demonstrate that the JTBD approach requires more than just sound methodology. It mainly requires facilitation of teams, co-creation and deep understanding of technological capabilities connecting the business with JTBD insights.

Get inspired, as two or our innovation experts take you through the basics on how companies can implement JTBD into their business:

  • The importance of the specific quality of JTBD insights
  • How insights can gauge creativity to solve consumers’ problems better
  • The importance of integrating the innovation agenda with JTBD projects.

Practical information

The morning session takes place from 9 - 10 AM at our office in Copenhagen. The doors open at 8.30, and a light breakfast and hot coffee will be served.

The event is free and will be held in English.

Speakers :

  • Maria Pierrou, Head of Innovation, Ipsos in Denmark

  • Jesper Christensen, Innovation, Denmark

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