[Webinar recording] Patient-generated Health Data: building trust & creating incentives

Building trust with patients & creating incentives | Health data

Thank you for your interest in our webinar hosted on November 13, 2019. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.

Access the recording: Patient-generated health data: Building trust with patients & creating incentives

The delivery of healthcare is becoming intrinsically connected to patient-generated data. Driven by the ever-increasing number of connected health solutions, the volume of data is growing exponentially. Utilising this information empowers healthcare companies to more closely align their solutions with the needs of their customers. However, in order to gain access to this valuable information, patients must first be willing to share it.

Having explored the opinions of almost 300 patient influencers in the US in a recent study conducted with WEGO Health, Ipsos has gained a deeper understanding of how patients perceive and value their data. At the heart of willingness to share lies trust and a desire for greater understanding of how patient-generated data is being utilised. Being transparent and providing the desired incentive unlocks access.

Listen to our recorded webinar and learn as Ipsos patient experts share what we have discovered around the perspective of patient influencers.

Some key takeaways from the session include understanding:

  • The relationship between patients and their data
  • The elements required to build trust with patients
  • How to incentivise patients to maximise willingness to share

Armed with this new level of understanding of the patient perspective, you will more readily be able to create winning patient-centric solutions and services for your customers in 2020 and beyond.

Speakers :

  • Sean Houghton, Associate Director, Healthcare, UK

  • Thomas Fife-Schaw, Director, Corporate Reputation, UK

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